80+ Most Popular Online Shopping Websites

Online shopping is a form of shopping which allows people to directly buy goods from a seller over the internet. Nowadays, consumers can buy everything from thousands of available online shopping websites.

These are the most popular online shopping websites in 2019, based on monthly visitors, according to SimilarWeb:

Amazon

Amazon

Region/Countries of operation: Global
Product Category: General
Monthly Visits: 4.96B (total)

Amazon has become the world’s leading online shopping retailer by offering deals on many products, including health and beauty projects, toys, furniture, electronics, and much more. Sales and discounts are common and the deals are updated daily. Amazon was founded in 1995 by Jeff Bezos.

WebsiteMonthly VisitsPopular in (country)
Amazon.com2.42BUSA
Amazon.co.jp498.74MJapan
Amazon.de486.01MGermany
Amazon.co.uk438.98MUnited Kingdom
Amazon.in352.15MIndia
Amazon.fr204.03MFrance
Amazon.it179.48MItaly
Amazon.es158.35MSpain
Amazon.ca121.98MCanada
Amazon.com.br59.39MBrazil
Amazon.com.mx42.40MMexico

eBay

eBay

Region/Country: Global
Product Category: General
Monthly Visits: 1.59B (total)

It’s an American multinational online shopping site wherein people sell and buy a wide range of services and goods across the globe. With millions of active users worldwide, eBay is no doubt one of the biggest online marketplaces in the world, where anyone can sell and buy anything.

WebsiteMonthly VisitsPopular in (country)
eBay.com955.44MUSA
eBay.co.uk329.26MUnited Kingdom
eBay.de232.98MGermany
eBay.com.au71.61MAustralia

Taobao

Taobao

Region/Country: East Asia
Product Category: General
Monthly Visits: 746.69M
Website: Taobao.com
Popular in: China

Taobao is a shopping marketplace for consumers in China and East Asia. Founded by Alibaba Group, it facilitates transactions between individual consumers and a wide range of sellers such as retailers, wholesalers, and other individuals.

AliExpress

AliExpress

Region/Country: Global
Product Category: General
Monthly Visits: 648.52M
Website: Aliexpress.com
Popular in: Russia

AliExpress is an online retail service based in China that is owned by the Alibaba Group. It offers automotive, phones accessories, computers electronics, fashion, beauty/health, home/garden, and much more.

Mercado Libre

Mercado Libre

Region/Country: Latin America
Product Category: General
Monthly Visits: 565.88M (total)

Mercado Libre (Mercado Livre) is an Argentine online marketplace company that provides users a mechanism for buying, selling and paying as well as collecting, generating leads, and comparing lists through e-commerce transactions.

WebsiteMonthly VisitsPopular in (country)
Mercadolivre.com.br324.38MBrazil
Mercadolibre.com.ar135.59MArgentina
Mercadolibre.com.mx105.91MMexico

Jingdong (JD)

JD

Region/Country: Global
Product Category: General
Monthly Visits: 471.61M
Website: JD.com
Popular in: China

JD is a Chinese B2C online retailer headquartered in Beijing. It is the world’s third-largest internet company by revenue and a member of the Fortune Global 500. JD offers a vast selection of products, across every major category (electronics, apparel, home furnishings, FMCG, fresh food, home appliances, and others).

Tmall

Tmall

Region/Country: East Asia
Product Category: General
Monthly Visits: 444.26M
Website: Tmall.com
Popular in: China

Alibaba’s Tmall is China’s largest open B2C platform enabling businesses to sell directly to millions of consumers throughout China.

Rakuten

Rakuten

Region/Country: Global
Product Category: General
Monthly Visits: 364.56M
Website: Rakuten.co.jp
Popular in: Japan

Rakuten is a Japanese electronic commerce and Internet company based in Tokyo. Rakuten’s B2B2C e-commerce platform (Rakuten Ichiba) is the largest e-commerce site in Japan and among the world’s largest by sales.

Walmart

Walmart

Region/Country: North America
Product Category: General
Monthly Visits: 316.51M
Website: Walmart.com
Popular in: USA

Walmart is another largest online shopping site in the US. Like Amazon, you will also be able to get anything you like to have at Walmart. They have a broad range of products under the categories of office, electronics, books, movies, home, music, clothing, furniture, toys, pharmaceutical, and more.

Flipkart

Flipkart

Region/Country: India
Product Category: General
Monthly Visits: 210.28M
Website: Flipkart.com
Popular in: India

India’s biggest online store for mobiles, fashion, electronics, home appliances, books, jewelry, sporting goods, beauty/personal care, grocery and more. In August 2018, Walmart has paid $16bn for a majority stake (77%) in Flipkart.

Shopee

Region/Country: Southeast Asia
Product Category: General
Monthly Visits: 203.18M (total)

Shopee, the leading online shopping platform in Southeast Asia, is a multi-lingual e-commerce platform founded in 2015. It is a store for almost anything: gadgets, home appliances, clothing, beauty products, toys and more.

WebsiteMonthly VisitsPopular in (country)
Shopee.co.id78.18MIndonesia
Shopee.vn38.50MVietnam
Shopee.tw35.20MTaiwan (China)
Shopee.co.th31.30MThailand
Shopee.com.my20.00MMalaysia

Allegro

Region/Country: Europe
Product Category: General
Monthly Visits: 199.42M
Website: Allegro.pl
Popular in: Poland

Allegro is one of the leading e-commerce companies in Poland and Europe. It offers home goods, kitchenware, clothing, baby items, sports equipment.

Etsy

Region/Country: Global
Product Category: Arts, Crafts & Gifts
Monthly Visits: 191.46M
Website: Etsy.com
Popular in: USA

Etsy is a global marketplace that offers goods from incredibly talented artisans around the world. Anything from homemade soap to crystal necklaces to caramel apples can be found here, and you often can find some good deals, too.

Home Depot

Region/Country: North America
Product Category: Home and Garden
Monthly Visits: 158.00M
Website: Homedepot.com
Popular in: USA

HomeDepot offers products in different home improvement departments. The products range from building materials, DIY project materials, home decor options, and garden products.

Lazada

Region/Country: Southeast Asia
Product Category: General
Monthly Visits: 156.30M (total)

Lazada Group is an international e-commerce company founded in 2012 and owned by Alibaba Group. Lazada is an online shopping website for a huge variety of products in electronics, sports, beauty, digital, groceries, toys, shoes, health, men’s fashion, women’s fashion and much more.

WebsiteMonthly VisitsPopular in (country)
Lazada.co.th41.80MThailand
Lazada.co.id41.60MIndonesia
Lazada.vn27.80MVietnam
Lazada.com.ph25.00MPhilippines
Lazada.com.my20.10MMalaysia

IKEA

Region/Country: Global
Product Category: Home and Garden
Monthly Visits: 124.30M
Website: IKEA.com
Popular in: USA

IKEA is a Swedish-founded multinational company that designs and sells furniture, kitchen appliances and home products, among other useful goods and occasionally home services.

Americanas

Region/Country: South America
Product Category: General
Monthly Visits: 114.43M
Website: Americanas.com.br
Popular in: Brazil

Lojas Americanas is a Brazilian retail chain founded in 1929 in Rio de Janeiro. Americanas made its first online order in Nov 1999.

Tokopedia

Region/Country: Southeast Asia
Product Category: General
Monthly Visits: 108.49M
Website: Tokopedia.com
Popular in: Indonesia

Tokopedia is an online marketplace that allows individuals and small/midsize business owners to open and maintain their own online store easily and free while providing a better and safer online shopping experience to their customers. Tokipedia sells kids, fashion, electronics, sports, health and beauty, mother and baby, software products and a much more.

Target

Region/Country: North America
Product Category: General
Monthly Visits: 101.18M
Website: Target.com
Popular in: USA

Target is one of the largest retailers in the United States that provides high-quality and trendy merchandise at affordable prices. On Target.com shoppers can find everything from groceries, house goods, electronics, pet supplies, apparel and a large variety of other items.

Best Buy

Region/Country: North America
Product Category: Electronics
Monthly Visits: 100.01M
Website: BestBuy.com
Popular in: USA

Best Buy is an American multinational consumer electronics retailer. The online shopping site sells consumer electronics and other products like cameras, video games, music, smartphones, car stereos, and other home appliances.

Lowe’s

Region/Country: North America
Product Category: Home and Garden
Monthly Visits: 98.40M
Website: Lowes.com
Popular in: USA

Lowe’s is an American retail company specializing in home improvement. Lowe’s offers appliances, paint, flooring, furniture, tools, home decor and more.

Gearbest

Region/Country: Global
Product Category: General
Monthly Visits: 81.70M
Website: Gearbest.com
Popular in: Brazil, USA

Gearbest is a Chinese brand. On this online store, you can find over 100,000 products such as tablets and laptops, smartphones, things for the house, garden, and personal hygiene, watches, various electronics.

Bukalapak

Region/Country: Indonesia
Product Category: General
Monthly Visits: 81.63M
Website: Bukalapak.com
Popular in: Indonesia

It is one of the highest used shopping sites in Indonesia. On this site you can shop anything you want from groceries to make up kit, toys to plants, watches to clothes, tablet to Bluetooth devices, bags to mobiles, fashion wears to a camera and a lot more.

Boost Mobile

Region/Country: USA
Product Category: Phones
Monthly Visits: 79.70M
Website: Boostmobile.com
Popular in: USA

Boost Mobile offers phones and services with no long-term contracts. It operates as a subsidiary of Sprint.

N11

Region/Country: Turkey
Product Category: General
Monthly Visits: 78.80M
Website: N11.com
Popular in: Turkey

N11.com is a Turkish e-commerce platform that offers products from categories such as fashion, electronics, automobile, and groceries.

Hepsiburada

Region/Country: Turkey
Product Category: General
Monthly Visits: 78.56M
Website: Hepsiburada.com
Popular in: Turkey

This online shopping website is the leading wholesaling and drop-shipping e-commerce website in Turkey offering a wide range of products such as electronics, apparel, home decor, stationery, and groceries.

Wish

Region/Country: North America
Product Category: General
Monthly Visits: 75.37M
Website: Wish.com
Popular in: USA

Based in San Francisco, Wish is one of the largest online shopping platforms that help you find virtually anything that’s sold online. Following products are available on wish.com: fashion, home decor, accessories, makeup and beauty, small tools, small gadgets, and kitchen items.

Yahoo Japan Shopping

Region/Country: Japan
Product Category: General
Monthly Visits: 74.00M
Website: Shopping.yahoo.co.jp
Popular in: Japan

It’s an online shopping website and a part of Yahoo Japan Corporation that operates like Rakuten.

H&M

Region/Country: Global
Product Category: Fashion and Apparel
Monthly Visits: 73.50M
Website: HM.com
Popular in: USA, Poland, Germany

Hennes and Mauritz (H&M) is a Swedish multi-national clothing-retail company known for its fashion clothing for men, women, and children.

Wildberries

Region/Country: Russia
Product Category: General
Monthly Visits: 71.48M
Website: Wildberries.ru
Popular in: Russia

Wildberries is the largest Russian online retailer. Wildberries sells top brands of clothing, shoes, jewelry, cosmetics, household products, food, children goods, electronics, books and much more.

Snapdeal

Region/Country: India
Product Category: General
Monthly Visits: 65.62M
Website: Snapdeal.com
Popular in: India

Snapdeal is one of India’s largest e-commerce marketplace based in New Delhi. It offers products in different categories such as apparel, home, kitchen, electronics, books and more.

1688

Region/Country: China
Product Category: General
Monthly Visits: 65.00M
Website: 1688.com
Popular in: China

1688.com is a Chinese based online shopping site owned by Alibaba Group.

Wayfair

Region/Country: North America
Product Category: Home
Monthly Visits: 60.82M
Website: Wayfair.com
Popular in: USA

Wayfair is an American online retailer of home products for the bedroom, living and dining room, kitchen, home entertainment, bathroom, and more.

Cdiscount

Region/Country: Europe
Product Category: General
Monthly Visits: 60.48M
Website: Cdiscount.com
Popular in: France

Cdiscount is a French e-commerce site founded in 1998. It offers a wide range of products including cultural goods, electronics, household appliances, personal appliances, and food.

OZON

Region/Country: Russia
Product Category: General
Monthly Visits: 59.28M
Website: OZON.ru
Popular in: Russia

OZON, a Russian online retailer, specializes in offering products belonging to categories like electronics, music, gifts, health, beauty, fashion/clothing, and antique.

Banggood

Region/Country: Global
Product Category: General
Monthly Visits: 57.37M
Website: Banggood.com
Popular in: Brazil

Banggood.com was established in 2004, specializing in foreign trade e-commerce for almost everything you need. Banggood is one of the best China online stores which is dedicated to offering low price, high-quality products to international customers. The site offers a wide range of items including Apple accessories, smartphones, electronics, toys, clothing, and jewelry.

Nike

Region/Country: Global
Product Category: Sports
Monthly Visits: 56.20M
Website: Nike.com
Popular in: USA

Nike is a globally famous sportswear and sports equipment maker. Nike online shopping website features a permanent sale that lists hundreds of products from this great brand.

Mercari

Region/Country: USA, Japan
Product Category: General
Monthly Visits: 55.81M
Website: Mercari.com
Popular in: Japan

Mercari is a Japanese e-commerce company founded in February 2013. Mercari is similar to eBay in that hosts all sorts of product categories and does well with used products.

Macy’s

Region/Country: Global
Product Category: Home, Fashion and Apparel
Monthly Visits: 55.10M
Website: Macys.com
Popular in: USA

Macy’s is a very well-known omnichannel retailer of fashion, beauty, home decor, and more products.

Costco

Region/Country: Global
Product Category: General
Monthly Visits: 54.61M
Website: Costco.com
Popular in: USA

Costco wholesale is reputed for offering everything from groceries to pricey electronics at very discount rates. Costco also ships to select markets abroad. Their online shopping website ranks among the topmost in USA.

ASOS

Region/Country: Global
Product Category: Fashion and Apparel
Monthly Visits: 52.80M
Website: ASOS.com
Popular in: United Kingdom, USA

ASOS has forever been a fortress of edgy and trendy clothes. With over 40000 styles they are known to offer incredible deals for any clothing design you purchase. You will always find thousands of online shoppers in ASOS looking for something to wear.

Trendyol

Region/Country: Turkey
Product Category: General
Monthly Visits: 50.40M
Website: Trendyol.com
Popular in: Turkey

Trendyol is one of the largest e-commerce companies in Turkey. With more than 150 million different items, Trendyol’s main focus is on fashion and apparel.

DNS Shop

Region/Country: Russia
Product Category: Electronics
Monthly Visits: 50.11M
Website: DNS-Shop.ru
Popular in: Russia

This online store has a catalog of items spread across different categories like computer and accessories, laptops, mobile phones, gaming consoles, audio systems, and network equipment.

Bandcamp

Region/Country: Global
Product Category: Music
Monthly Visits: 48.60M
Website: Bandcamp.com
Popular in: USA

Bandcamp is an American online music store and a platform for artist promotion founded in 2008.

Rozetka

Region/Country: Ukraine
Product Category: General
Monthly Visits: 48.20M
Website: Rozetka.com.ua
Popular in: Ukraine

Rozetka is the largest online retailer in Ukraine that sells goods and services.

GittiGidiyor

Region/Country: Europe
Product Category: General
Monthly Visits: 47.20M
Website: Gittigidiyor.com
Popular in: Turkey

Gittigidiyor, a subsidiary of eBay, is a Turkish online marketplace offering a wide range of products, from clothing and accessories to collectibles such as coins.

Bol

Region/Country: Europe
Product Category: General
Monthly Visits: 46.40M
Website: Bol.com
Popular in: Netherlands

Bol.com is the largest online retailer in the Netherlands for books, toys and electronics, and more.

Argos

Region/Country: Great Britain
Product Category: General
Monthly Visits: 46.40M
Website: Argos.co.uk
Popular in: United Kingdom

Argos is a British online retailer that offers technology products and electronics, home and garden products, sports and leisure products, and health/beauty products as well as clothing, jewelry, and watches.

OTTO

Region/Country: Europe
Product Category: General
Monthly Visits: 44.50M
Website: OTTO.de
Popular in: Germany

OTTO is one of the leading e-commerce companies in Germany. The store offers electronics, home appliances, furniture, and clothing, besides other items.

SHEIN

Region/Country: Global
Product Category: Fashion and Apparel
Monthly Visits: 43.90M
Website: Shein.com
Popular in: USA, France, Italy, Germany

SheIn is one of the best places to go for fast fashions while online shopping. With tons of fun, stylish clothes and affordable prices, they always have new trends just as they’re coming in and carry everything from clothing to shoes and jewelry.

Newegg

Region/Country: North America
Product Category: Electronics
Monthly Visits: 42.57M
Website: Newegg.com
Popular in: USA

Newegg is a specialty store for computer peripherals, software, and hardware. Aside from the offered primary products by the website, some categories include different kinds of electronics, accessories, goods, sports, and so on.

Vmall

Region/Country: China
Product Category: Electronics
Monthly Visits: 42.00M
Website: Vmall.com
Popular in: China

Huawei Mall (Vmall.com) is a self-operated e-commerce platform of Huawei. It provides end-users as the main target, providing Huawei smartphones, wireless devices, tablets, and accessories.

UNIQLO

Region/Country: Global
Product Category: Fashion and Apparel
Monthly Visits: 41.20M
Website: UNIQLO.com
Popular in: Japan, USA

UNIQLO is a Japanese wear designer, manufacturer and online store that sells women’s, men’s, and kids’ clothing and accessories.

Kohl’s

Region/Country: USA
Product Category: Home, Fashion and Apparel
Monthly Visits: 41.10M
Website: Kohls.com
Popular in: USA

Kohl’s is an American department and e-commerce store that sells fashion, apparel, footwear, and accessories.

Humble Bundle

Region/Country: Global
Product Category: Game
Monthly Visits: 39.50M
Website: HumbleBundle.com
Popular in: USA

Humble Bundle started in 2010 as a discount collection of video games with some of the proceeds donated to charity. Humble Bundle sells games, software, books, and more.

Blibli

Region/Country: Global
Product Category: General
Monthly Visits: 38.00M
Website: Blibli.com
Popular in: Indonesia

Blibli is an online shopping mall with a diversified offer of products from computers and gadgets, apparel, health and beauty, automotive, mother and child, home and decoration.

Tiki

Region/Country: Vietnam
Product Category: General
Monthly Visits: 35.60M
Website: Tiki.vn
Popular in: Vietnam

Tiki offers thousands of products from prestigious brands of smartphones, digital devices, electrical appliances, beauty/health, toys, and sports. Tiki.vn is an e-commerce store in Vietnam.

Suning

Region/Country: China
Product Category: General
Monthly Visits: 34.60M
Website: Suning.com
Popular in: China

Suning is one of the largest non-government retailers in China that sells clothing, electronic devices, appliances, and more.

M.Video

Region/Country: Russia
Product Category: Electronics
Monthly Visits: 32.90M
Website: MVideo.ru
Popular in: Russia

M.video is a Russian consumer electronics retail chain that offers 20,000 SKUs of audio/video, digital, home appliances, media and entertainment products as well as accessories.

B&H

Region/Country: Global
Product Category: Electronics
Monthly Visits: 32.20M
Website: BHphotovideo.com
Popular in: USA

B&H Photo Video is an American electronics and camera online store based in Manhattan, NYC, USA. It’s an online platform to buy photo, video, pro audio, and digital imaging equipment.

Myntra

Region/Country: India
Product Category: Fashion and Apparel
Monthly Visits: 31.00M
Website: Myntra.com
Popular in: India

Myntra, a subsidiary of Flipkart, is an online shopping website for fashion and lifestyle in India.

Citilink

Region/Country: Russia
Product Category: General
Monthly Visits: 30.60M
Website: Citilink.ru
Popular in: Russia

Citilink is a famous Russian online e-commerce website and one of the largest trading shops in Russia since 2008. This site specializes in offering 65,000 home appliances, electronics and other product categories from leading global manufacturers.

DHgate

Region/Country: Global
Product Category: General
Monthly Visits: 30.40M
Website: DHgate.com
Popular in: USA

DHgate is one of China’s oldest and biggest B2B online marketplaces for items produced in China. The platform mainly connects small/medium suppliers with buyers overseas; users can order Chinese produced goods directly through the site.

eMAG

Region/Country: Europe
Product Category: General
Monthly Visits: 30.40M
Website: eMAG.ro
Popular in: Romania

eMAG is the largest e-commerce website in Romania with over 1600 available categories. The highest sales are in the categories of car accessories, home decor, toys, children, fashion and sport.

ZAFUL

Region/Country: Global
Product Category: Fashion and Apparel
Monthly Visits: 30.20M
Website: ZAFUL.com
Popular in: India

ZAFUL is an Asian online store that offers a wide selection of trendy fashion style women’s clothing.

If you know of more shopping websites in your area, please tell us in the comments below.

*Source: Data from SimilarWeb

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